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Free lesson preview · Lesson 3 of 10 · 11 min

The Prompt Recipe: Role + Task + Context + Format

Write a clear prompt using a simple four-part recipe that gets great results the first time.

Once you're comfortable chatting, here's the structure that makes answers dramatically better right out of the gate. Four parts — remember them as Role, Task, Context, Format:

- Role — who you want it to act as. 'You're a friendly café owner replying to a review.' - Task — what you actually want done. 'Write a reply to this 3-star review.' - Context — the real details it needs. 'The customer waited 25 minutes; we were short-staffed that day; we've since hired two people.' - Format — how you want the answer to look. 'Keep it under 80 words, warm, no corporate jargon.'

In practice

Any owner fills in Role, Task, Context, and Format so the AI has everything it needs to nail it first try.

The rest is free too — it just needs a seat.

  • The full lesson, including the parts that do the heavy lifting
  • 2 copy-paste prompt templates
  • A worked example — real prompt in, real output out
  • A do-it-now checklist
  • The 2 mistakes everyone makes (and how to dodge them)
  • A quick check-your-understanding quiz
  • Practice on YOUR business with Alta, the AI coach
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Your First Real ConversationGiving Good Context — The Biggest Lever