Free lesson preview · Lesson 2 of 5 · 10 min
Hooks & Captions That Stop the Scroll
Write first lines that stop the scroll — the opener does 90% of the work.
People decide in half a second whether to stop, based on the first line — the hook. A great post with a boring hook dies unread.
So don't ask AI for "a caption." Ask for hooks:
- "Give me 10 different opening lines" — then pick the one that makes YOU stop.
- Make it specific or curious: a number, a mistake, a bold claim, a question they're already asking.
- Kill the warm-up. "Cut the intro. Start on the most interesting word."
In practice
Whatever you post, ask for 10 first lines and pick the one YOU would stop for. A specific number, a bold claim, or a mistake your customer secretly worries about beats any 'Check us out!' opener.
The rest is free too — it just needs a seat.
- The full lesson, including the parts that do the heavy lifting
- 3 copy-paste prompt templates
- A worked example — real prompt in, real output out
- A do-it-now checklist
- The 3 mistakes everyone makes (and how to dodge them)
- A quick check-your-understanding quiz
- Practice on YOUR business with Alta, the AI coach
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