Free lesson preview · Lesson 4 of 8 · 9 min
Handle "It's Too Expensive"
Respond to a price objection by reinforcing value instead of jumping straight to a discount.
"It's too expensive" usually isn't really about the number — it's about whether the customer understands what they're getting for it. Jumping straight to a discount trains customers to always ask for one, and it quietly tells them your original price wasn't fair to begin with.
Instead, the move is to explain the value behind the price — what's included, what problems it prevents, or what quality difference it buys — before ever touching the number itself. Often, that's all it takes.
Any price objection gets met with a clear explanation of what's included and why, before any discount is even considered.
The rest is free too — it just needs a seat.
- The full lesson, including the parts that do the heavy lifting
- 2 copy-paste prompt templates
- A worked example — real prompt in, real output out
- A do-it-now checklist
- The 2 mistakes everyone makes (and how to dodge them)
- A quick check-your-understanding quiz
- Practice on YOUR business with Alta, the AI coach
Free forever · 2-minute signup · certificate per track