Free lesson preview · Lesson 5 of 5 · 10 min
Read Your Marketing Numbers Like an Owner
Learn the few numbers that show whether your marketing makes money, so you can back what works and cut what doesn't.
You don't need a dashboard — you need four numbers you understand.
- Cost per lead: ad spend ÷ leads. What one interested person costs.
- Conversion rate: jobs booked ÷ leads. How many turn into money.
- Cost to get a customer: spend ÷ customers won.
- Customer value: what a customer's worth over time.
In practice
Skip likes and reach. Track four numbers — cost per lead, conversion rate, cost per customer, and what a customer's worth over time — and let AI do the math. If a customer costs less than they're worth, spend more; if not, fix it or stop.
The rest is free too — it just needs a seat.
- The full lesson, including the parts that do the heavy lifting
- 2 copy-paste prompt templates
- A worked example — real prompt in, real output out
- A do-it-now checklist
- The 3 mistakes everyone makes (and how to dodge them)
- A quick check-your-understanding quiz
- Practice on YOUR business with Alta, the AI coach
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